About Me.
With over two decades of experience in digital marketing and business strategy, I help companies grow smarter — not just bigger. I specialize in performance marketing, SEO, paid media, and AI-driven automation that simplifies the complex and delivers measurable results.
My career includes leadership roles at global brands like Intuit and IBM, as well as deep hands-on work with startups, agencies, and ecommerce teams. I’ve built campaigns that scale, strategies that convert, and systems that uncover what’s working — and what’s not.'
Now, through Dwight Davis Consulting, I work directly with business owners and marketing leaders who are ready to move faster, work smarter, and grow sustainably. I’m based in Idaho, but work remotely with clients across the United States.
Education
2022
Bachelors - Marketing
Purdue University
At Purdue, I developed a strong foundation in core marketing principles, including brand strategy, consumer psychology, and data-driven campaign development. The program emphasized both analytical thinking and creative problem-solving — skills I’ve used throughout my career to build effective, scalable marketing strategies for businesses of all sizes.
2026
MBA - Human Resources
Purdue University
My MBA deepened my understanding of organizational strategy and leadership, with a specific focus on how people drive performance. With a concentration in Human Resources, I gained experience in team development, change management, and building systems that align people, processes, and outcomes — a perspective that now shapes how I approach marketing operations and client growth.
Expertise
Growth Marketing Strategy
I specialize in building and executing growth marketing strategies that deliver measurable, scalable results. By identifying high-leverage opportunities, testing rapidly, and optimizing based on data, I help businesses accelerate customer acquisition, improve funnel efficiency, and drive sustainable revenue growth. My approach balances experimentation with structure — ensuring that tactics align with business goals and produce long-term value.
Full-Funnel Lifecycle Marketing
I manage the complete customer lifecycle, from initial engagement through retention and reactivation. My lifecycle marketing expertise includes onboarding flows, lead nurturing, behavioral segmentation, triggered automations, churn prevention, and winback strategies. I design marketing systems that not only acquire customers but build lasting relationships and maximize lifetime value.
Digital Marketing Across All Channels
My background includes deep experience in multi-channel digital marketing. I’ve led strategy and execution across SEO, paid search (Google Ads, Bing Ads), social media advertising (Meta, LinkedIn, TikTok), email marketing, display campaigns, retargeting, and conversion rate optimization. I bring a performance-focused mindset to every channel — ensuring that spend is efficient, creative is effective, and results are tracked and reported clearly.
Content Marketing That Drives Demand
I help businesses use content marketing as a strategic growth driver. From SEO-optimized blogs and landing pages to lead magnets and conversion copy, I develop content that ranks, resonates, and drives results. I focus on aligning content to the buyer journey — ensuring that every asset supports a larger strategy, improves search visibility, and moves prospects closer to conversion.
AI for Marketing Automation and Scale
I integrate artificial intelligence into modern marketing workflows to increase speed, reduce costs, and improve performance. Whether using GPT to generate content, building automated reporting dashboards, or deploying AI-based audience segmentation, I bring technical and strategic expertise to every engagement. I help clients unlock the potential of AI without losing the human voice and business context that great marketing requires.
